When you don't have a career in football you'll have a career in advertising and marketing." "He said it's a double entendre because he grew up in a church and his dad was a preacher and after church everybody would bring lunch and we'd break bread and have fellowship together. "Literally, the next day, he came up with the name 'Fellaship,'" Thompson said. They needed to create a lifestyle brand that left open opportunities for expansion as well as carried an emotional connection with Newton's family. The first thing Thompson told Newton when they met about a year ago to discuss the quarterback's vision was to come up with a name for the lounge that didn't have Cam or Newton attached to it. But when you pair it with certain wines, bourbons and different things, being educated about that, that's what's so interesting about food in general and even cigars." "For me, just smoking a cigar is just like the rookie stage. "I'm excited because not only will you have a good opportunity to smoke a cigar, there will be a culinary experience like no other," Newton said. The goal is for the business to expand to other NFL cities, with Charlotte - where Newton lives during the season - at the top of the list. He even wanted the bathrooms to be really lush." "It's not dissimilar from his attention to detail in fashion. "He demanded a real strong sense of style and refinement, like a tailored elegance," Davis said. The cost includes not only the real estate, but the eclectic artwork, television screens mounted like artwork and a humidor that sits prominently in the main room. The cost, according to Thompson, was "north of $7 million" with Newton and his family footing 100 percent of the cost. No expense was spared on the project Newton and his brother, C.J., have overseen from the start. "Cam is a little bit of a jokester, so he wanted some fun surprises in there," said Atlanta-based Melt Sports & Entertainment CEO Vince Thompson, who like Newton, Davis and Meyer are all Auburn alumni. There's even a "secret" VIP dining room hidden behind a book case that pivots. Some of the furniture is covered in the same type of materials as the blazers the 2015 NFL MVP has worn to postgame interviews. The 4,600-square foot space designed by Will Meyer and Gray Davis out of the New York City-based Meyer Davis group screams Newton, known for his one-of-a-kind hats and outlandish outfits. I feel as if for the Atlanta base, there is nothing that can equate to a person who wants to smoke a cigar, have good food and be entertained in the same night." "They tell athletes or people who come into money all the time don't spend your money on restaurants. "A lot of who I am is going against the grain," Newton said Wednesday on radio station 680 The Fan. There will be a theme every day during the soft opening. The lounge's soft opening is Friday through Sunday, and Newton and other celebrities will be on hand to mingle with guests that pay anywhere from $500 to $1,000 for a ticket. The bar is located in the shadow of Mercedes-Benz Stadium where Super Bowl LIII will take place at 6:30 p.m. Now, Newton is sharing a piece of his passion with an upscale cigar lounge and restaurant, named "Fellaship," in his hometown of Atlanta.
Cigars bring back his childhood memories of Michael Jordan celebrating an NBA title in the locker room with an expensive smoke. The Carolina Panthers quarterback has been pictured often on his social media puffing or holding a lit stogie. Cam Newton never has hidden his passion for cigars.
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You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browserĬam Newton makes statement with cigar lounge 'Fellaship' in AtlantaĬHARLOTTE, N.C.
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